Welcome to Djerf Avenue
Imagine a sunny day in your favorite city. As you enter Djerf Avenue, a refreshing breeze passes by. To your right, there’s a vibrant flower shop, and to your left, a bakery filled with your favorite pastries. Further ahead, there’s an inspiring clothing store that catches your eye.
This was the vision that inspired the creation of Djerf Avenue – a world where everyone can share their creativity and express themselves freely. Today, it is more than just an idea. We are a global community, a lifestyle brand, and a growing company, aiming to inspire and empower one another in a welcoming, uplifting, and safe space. Always moving forward. Our vision is to disrupt the fashion industry through a safe, inclusive, and transparent place for our customers to shop and to be put first.
Welcome to our world!
Our Values
Our core values define how we conduct our work, how we treat each other, and how we engage with the world around us. The core values consist of three values and descriptions that provide a roadmap for how we want to behave and interact with one another in and around our workplace. These values serve as our source of strength in pursuing our vision and provide a shared platform to handle challenges and successes.
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Forever Trailblazing
To actualize our vision and be trailblazing in the industry, we need to think new, dare to dream big, be agile, and challenge conventional methods. We see obstacles as opportunities and dare to take on challenges. We need to be curious, creative and have the courage to try new ideas. Our culture of innovative thinking helps us find new solutions to drive positive changes in the industry.
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Customer First
Part of our vision is our relationship with our customers. Seeing them, respecting them, listening to them – making them feel included. We want to take the relationship between a brand and a customer to the next level. Djerf Avenue is a safe space for our customers and our community. Putting the customer first means constantly thinking about creating added value for the customer.
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Safe Space
Our success depends on creating a safe space through teamwork and strong relationships. We all have a crucial role to play, trusting and supporting each other. In our workplace, we value respect, inclusivity, and collaboration,
creating a supportive and inspiring environment. In the broader world, relationships are key to our existence. At Djerf Avenue, we prioritize building meaningful connections with everyone in our community for success and
well-being.
Founded
Nationalities
Unreplied messages from customers
Retouched images
Percent ethically produced in Europe
Dogs in the Stockholm office
About Djerf Avenue
Djerf Avenue is a Swedish, non-seasonal, ready-to-wear brand, founded by Matilda Djerf & Rasmus Johansson in 2019. Born out of the love for vintage and the perfect basics, Djerf Avenue was created to embody the confident, chic, and laid-back person on the go. Djerf Avenue is a safe space, and we hope that translates to you through our products and the content we create.